Hero of the Game : React Now for tomorrow

Published on October 13, 2026

Thinking about the future means taking action today ! Last Sunday, the Paris Basketball Foundation welcomed the young charity React Now to the adidas arena as part of the Hero of the Game event.

Combating precarious living conditions, promoting the inclusion of people with disabilities, encouraging youth engagement… Founded in 2024, this multifaceted charity carries out practical initiatives directly on the ground. This takes the form of distributing food, hygiene products and clothing to people living in precarious circumstances. It also runs initiatives focusing on disability, as well as solidarity projects beyond France’s borders.

Empowering young people to get involved is another key aspect of this project. Through its initiatives and its TV channel, React Now, the charity shines a spotlight on those who are working towards a more supportive and inclusive society.

As well as raising the profile of this commitment, their attendance at our match against Strasbourg on 11 October served as a reminder that sport is not immune to the world around it. It is a space where we talk about solidarity, inclusion and the people who bring about change.