Mennen sets the adidas Arena alight

Published on October 12, 2026

Mennen stole the show at Paris Basketball. With buzzer-beater displays and the ‘no-break’ challenge, our major partner set the adidas Arena alight against Strasbourg last Sunday.

Having been with the club for three years now, Freshness continues to drive Paris Basketball to new heights. At the start of this season, Mennen has been pulling out all the stops to treat you to a spectacular show during the home game against SIG Strasbourg.

It all started before the match! Outside the official Paris Basketball shop, our supporters took part in Mennen’s ‘buzzer challenge’. The aim was to stop the timer at exactly 24 seconds – not a second more! A great warm-up before the match kicked off!

Whilst the Nadirs and Sebas were racking up the points, our main partner made sure to get the adidas arena buzzing. It kicked off with a T-shirt toss, followed by the ‘No Break’ challenge. Once the first quarter was over, one participant was tasked with remaining completely impassive whilst someone… dunked on him! Afterwards, our audience – acting as referees for the occasion – had to judge the slow-motion replay.

And to round off the year in the best possible way, our supporters enjoyed the famous Mennen Time as well as another T-shirt toss, courtesy of Freshness.

Thanks once again to Mennen for their faith in our project.

Throughout our season, Freshness will be the driving force behind this 2026–2027 adventure!