Schiller International University x Paris Basketball : More International Than Ever

Published on July 10, 2026

At Paris Basketball, partnerships are built around experiences that create meaningful and lasting connections between brands, their audiences, and our community. This season, Schiller International University fully embodied that vision through a collaboration rich in activations and engagement.

As a Campus Partner of the club, Schiller International University, an international English-speaking institution recently established in Paris benefited from a comprehensive 360° partnership package. The collaboration was a natural fit with Paris Basketball’s international identity, having been founded by Americans and consistently driven by innovation and openness to the world.

A Visibility Partnership…

Throughout the season, Schiller International University leveraged its presence during games to strengthen its brand awareness among students and international audiences. One notable activation took place during the Latino Game last March, featuring two interactive trivia contests focused on world flags and capital cities. Designed to engage fans in a fun and entertaining way, these activations gave participants the chance to win official club jerseys. These initiatives allowed the university to become a true part of the Paris Basketball game-day experience.

And an Opportunity to Share Knowledge !

Beyond visibility, the partnership also created valuable opportunities for exchange with Schiller International University students. Two Paris Basketball managers took part in dedicated sessions, providing students with practical insights into careers and key challenges within the sports industry.

This first season of partnership highlights the shared ambition of Paris Basketball and Schiller International University to build a collaboration centered on experience, knowledge sharing, and international openness.

More than a visibility partnership, this collaboration serves as a genuine bridge between higher education and professional sports.