Hero of the Game : Paris kicks off Movember

A moustache to change the face of men’s health! The Paris Basketball Foundation kicked off its November campaign this Sunday alongside the day’s ‘Hero of the Game’ : Movember.

Movember has been working to support men for over 20 years. Behind the traditional moustache that springs up every November, the charity aims to break down taboos surrounding men’s health. All this whilst encouraging everyone to look after themselves and their loved ones.

Mental health, suicide prevention, prostate cancer, testicular cancer… Movember runs a range of initiatives on several fronts to advance prevention, raise public awareness and fund projects dedicated to men’s health.

Our ‘Hero of the Game’ programme harnesses the power of sport and the visibility of the adidas arena to give a voice to vital causes. To kick off November, our court is transformed into a platform, reminding us that looking after your health also means being able to talk about it. 

Let’s say hello to the moustache and goodbye to taboos.