Paris Basketball is overhauling its ticketing ecosystem and transforming its digital experience with fanxp

Published on September 11, 2026

Paris Basketball has formalised a multi-year partnership with fanxp to overhaul its entire ticketing infrastructure and launch a brand-new mobile app. This strategic move provides the club with an ecosystem designed to maximise its matchday revenue, whilst raising the fan experience to the standards of Europe’s leading franchises.

A pivotal moment for the Paris Basketball model

Since its foundation in 2018, Paris Basketball has set unprecedented standards of innovation within the French sporting landscape. The club’s growth requires a commercial and technological infrastructure commensurate with its European status.

This fundamental transformation is reflected in:

– Dynamic pricing : the best price and the best choice guaranteed from the moment tickets go on sale, with prices adjusted gradually as the venue fills up.

Immersive 3D tour and quick booking: a precise view of the seating area and ultra-fast booking on both mobile and desktop.

– A new mobile app : as well as a secure digital wallet for storing and transferring tickets with a single click, the new official app becomes the one-stop shop for all fans (exclusive content, loyalty programme, games and B2B section). Direct access to tickets in the app’s wallet and entry to the adidas arena with a simple scan.
– Tarification dynamique : le meilleur prix et le meilleur choix garantis dès la mise en vente des billets, avec des prix ajustés progressivement à mesure que la salle se remplit.

Visite immersive en 3D et réservation rapide : une vue précise de la salle et une réservation ultra-rapide aussi bien sur mobile que sur ordinateur.

– Une nouvelle application mobile : outre un portefeuille numérique sécurisé permettant de stocker et de transférer des billets en un seul clic, la nouvelle application officielle devient le guichet unique pour tous les fans (contenus exclusifs, programme de fidélité, jeux et espace B2B). Accès direct aux billets dans le portefeuille de l’application et entrée à l’adidas arena par simple scan.

Jérôme de Chaunac, Deputy Managing Director at Paris Basketball :

“ Paris Basketball does not seek to replicate traditional models in French sport: we are building a global brand and a premium entertainment experience. Switching to fanxp technology gives us the operational agility we need to fill our arenas whilst maximising the value of every touchpoint. For our fans, access to the spectacle becomes instant, seamless and frictionless; for the club, we are laying the foundations needed to ensure the long-term sustainability of our model at the very highest level of basketball and sport. ”

Thomas Kouck, co-founder and chairman of fanxp :

“ We are delighted to welcome Paris Basketball to the Fan XP community. It is a privilege to be part of this young venture, which is as unique as it is successful. A dynamic club, in tune with the times and more focused than ever on innovation. ”