Kellogg’s extends its partnership with Paris Basketball 

BACK-TO-BACK! For the second consecutive year, Kellogg’s and Paris Basketball are joining forces in the fight against food insecurity.

Paris Basketball is playing extra time with Kellogg’s. It’s confirmed: the partnership has been renewed for the 2025-2026 season. A second year full of ambition both on and off the court. 

This collaboration embodies the desire of Paris Basketball and Kellogg’s to go beyond the purely sporting arena. This is achieved through concrete actions. Thanks to Kellogg’s, breakfast workshops are being set up for young people training at the club to raise awareness among the adults of tomorrow about the importance of nutrition.

With the same aim in mind, their cereal bars will be distributed during certain targeted events, such as some of our sports programmes or during our camps.

And because every child deserves to have unique experiences, invitations to Paris Basketball matches at the adidas arena will be issued to create memorable experiences for those who cannot go on holiday.

We are delighted to be renewing our partnership with Kellogg’s. Their trust enables Paris Basketball and French basketball to grow day by day. It’s a great way to spread our values to the next generation and increase our solidarity initiatives… all in collaboration between the brand and the club.

Paris Basketball is just at the beginning of this superb 2025-2026 season. So if you too want to get excited about our club, season tickets are still available.