Winamax becomes an official partner of Paris Basketball

Published on September 24, 2026

Winamax, a leading online poker and sports betting provider, has entered into a major partnership with Paris Basketball for the next three seasons.

The brand with the red ‘W’ logo has become an Official Partner of the capital’s club, marking its very first partnership with a basketball club.

From this season onwards, Winamax will feature on the back of the Parisian team’s shirts during EuroLeague matches, both home and away. On the domestic stage, the brand will enjoy an exclusive presence at the heart of the action, positioned on the court at the adidas arena, in front of the opposing team’s bench.

A major promotional campaign at the heart of Parisian lifestyle

This partnership also translates into greater visibility at the heart of the Paris Basketball ecosystem. Winamax is fully integrated into the Matchday experience: LED signage and on-court activities aimed at Parisian fans.

This unprecedented collaboration brings together two iconic brands from the French sporting ecosystem and will also extend beyond the courts, blending basketball, entertainment and urban culture.

Interviews with key figures in the sport and exclusive filming for Winamax TV programmes, relocated to the adidas arena, will be produced.

Jerome De Chaunac, Chief Business Officer

« Paris Basketball and Winamax share the same playing field: energy, boldness, spectacle and a genuine connection with their communities. We are therefore particularly delighted to welcome them on board. Together, we will create original, surprising and generous experiences for our fans, and continue to make Paris Basketball a club that is as much about being part of the experience as it is about watching the game. »

Julien Huber, Directeur Marketing de Winamax

« We are very proud to sign our first partnership in the sport alongside Paris Basketball, a club with which we share a strong common ethos: a strong work ethic, a love of the game and boundless ambition. As a EuroLeague partner, teaming up with the capital’s club was the obvious choice to further our shared European ambitions. We can’t wait to get our communities excited through immersive experiences. »