Paris goes into TED Talks mode

Published on April 1, 2026

On Thursday, March 26th, the very first “Business Talks” event of Paris Basketball took place. This format, inspired by American TED Talks, is a business event designed to stimulate reflection among our members through the lens of sports.

What if we gave a voice to those who make our club what it is? At the CGR Cinemas in Les Lilas, nearly fifty people had the opportunity to attend three presentations covering several themes specific to Paris Basketball :

– Mathias Priez (Deputy Managing Director): Rethinking the future of French basketball by asking how to create a sustainable and attractive model for all clubs.

– Julien Jalouzet (Chief Marketing Officer): Building a franchise-inspired brand that extends beyond the court to generate value independently of sporting results.

– Amara Sy (Sports Director): Transforming a bold project into sustainable performance at the highest European level with clear-sightedness.