BLACKBOX ARRIVES AT THE ARENA

Paris Basketball is proud to announce the arrival of BLACKBOX as a Business Club partner for the remainder of this season and the next.

This partnership illustrates the meeting of a rapidly growing club with a strong, urban identity and a key player in men’s grooming. BLACKBOX, a premium barbershop brand with over 30 locations in France and abroad, joins the club’s ecosystem with a shared ambition: to promote Parisian basketball style and culture.

Through this collaboration, BLACKBOX will benefit from a comprehensive strategy combining visibility and experiences, notably through a 360° LED presence at the adidas Arena, as well as activations across the club’s digital and offline channels.

Style : More than just aesthetics

BLACKBOX is not just joining the Paris Basketball adventure as a partner; it’s bringing a philosophy to the table. A style that embraces confidence, where precision and self-assurance are expressed as much in the barber’s chair as on the court.

Reflecting the DNA of Paris Basketball, a club at the crossroads of elite sport and urban culture, this partnership enriches an experience where image and attitude carry as much weight as the score. Fans will be at the heart of this vision, through activations designed to extend the intensity of the game well beyond the final buzzer.

A premium experience at the heart of the adidas arena

BLACKBOX will come to life at the adidas Arena with an exclusive barber stand, designed to offer partners and spectators an immersive experience that lives up to the club’s ambition.

An initiative that perfectly illustrates Paris Basketball’s commitment to pushing the boundaries of the fan experience, making it ever more comprehensive and distinctive.

Paris Basketball is proud to welcome BLACKBOX into its family and looks forward to writing a new chapter together, driven by style and excellence.