A record anniversary at the adidas arena

Published on February 11, 2025

This Tuesday, a few hours before the reception of Dijon in the Coupe de France, Paris Basketball celebrates a special anniversary: that of its first match played at the adidas arena. A memorable date that marked the beginning of an exceptional year, both in sporting and economic terms. With two major titles won in 2024 (Leaders Cup and EuroCup), Paris has also established itself as a reference brand on the national and international scene. And this, from every point of view…

Ticketing:

• Paris Basketball has hosted 11 sold-out games, highlighting the Club’s growing appeal.

• With more than 16,000 spectators present for the reception of FC Barcelona, Paris Basketball set a new attendance record for French basketball in the EuroLeague.

• Paris Basketball has an average occupancy rate of 86% in the EuroLeague, the 7th best rate in the competition.

Social Media:

• Paris Basketball is the most engaging club in the LNB this season and is in the top 10 in the EuroLeague

• The club is No. 1 in the EuroLeague in total engagement per number of followers.

• Paris Basketball has 333,779 subscribers on social networks, up 123 % over one year. The club’s videos generated 40.8 million views this season, an increase of 372 % compared to last year.

• Nearly 50 % of the club’s Instagram subscribers are international, proof of the impact of Paris Basketball beyond France’s borders

Media:

• Paris Basketball benefited from a sharp increase in media visibility, with +16,000 editorial mentions this season, or +75 % compared to last year.

• Paris Basketball is the No. 1 club in the LNB in terms of number of subscribers on Instagram and TikTok.

Merchandising:

• The club is No. 1 in sales in the LNB.

David Kahn, President of Paris Basketball:

“It’s hard to believe that we inaugurated the adidas arena exactly one year ago to the day. It seems like yesterday. Over the past 12 months, we have undoubtedly created lasting memories for our partners, supporters and fans, the latest being this superb comeback in the second half against Asvel on Sunday evening. We will never forget this first year. On behalf of all of Paris Basketball, we thank you, the fans, for accompanying us in this young adventure.”