Julien Jalouzet joins Paris Basketball as Chief Marketing Officer

Published on May 22, 2024

As part of its administrative development following its recent European championship title, Paris Basketball is proud to announce the appointment of Julien Jalouzet to the position of Chief Marketing Officer.

An expert in digital transformation and sports marketing, Julien Jalouzet has a rich professional career with solid references in the sports and entertainment world.

After a spell with Paris Saint-Germain, he joined AS Monaco as Digital Director. Julien played a key role in the club’s rebranding and accelerated the growth of all its platforms. Today, ASM boasts more than 25 million subscribers overall, thanks to a change in strategy that has produced spectacular results in terms of loyalty.

On Thursday April 18, Paris Basketball welcomes the recruitment of Julien Jalouzet, whose significant experience will further strengthen and accelerate the development of its brand, which is at the heart of the project led by Eric Schwartz and David Kahn.

David Kahn, President of Paris Basketball, commented:

“We are delighted to welcome Julien Jalouzet to the Paris Basketball family. Julien is a marketing specialist with a proven track record in the world of sports and entertainment. He is particularly well placed to help us develop our digital marketing efforts in the areas of ticketing, communications and branding”.

Julien Jalouzet, Paris Basketball’s new Chief Marketing Officer, said:

“After fifteen years’ experience in marketing and digital for prestigious and iconic brands such as Paris Saint-Germain and AS Monaco, I’m very proud to be joining one of the most ambitious sports projects in Europe. I intend to put all my expertise, energy and experience in marketing, branding, content and revenues at the service of this unique project”.