Hero of the Game is back with Ruban Rose

Published on October 6, 2026

To mark Pink October, the new season of Hero of the Game kicked off with a visit from the Ruban Rose charity to the adidas arena.

1 October, 1st ‘Hero of the Game’! During half-time in our EuroLeague match against Kaunas, the Paris Basketball Foundation highlighted a vital message. When it comes to breast cancer, prevention and early detection remain key factors!

The Pink Ribbon Challenge carries precisely this message. At these sporting events, which are open to everyone, physical activity also becomes a means of raising awareness and mobilising support. For several years now, participants and the donations raised have helped to support practical initiatives focusing on prevention, screening and research.

Funding for medical equipment, research projects, breast cancer awareness campaigns… These are the initiatives that Ruban Rose has helped to fund! Just like this inaugural ‘Hero of the Game’, our court will continue to shine a spotlight on those who give their time to support important causes.

Ruban Rose