Hero of the Game : A moustache for a good cause

Published on November 12, 2025

In the middle of November, the Paris Basketball Foundation lent its voice to one of the Movember Foundation’s flagship initiatives.

Last Sunday, the only league match in November was held at the adidas arena. This was an opportunity for the Paris Basketball Foundation to highlight the Movember Foundation as part of its Hero of the Game programme.

During half-time, Cyril Benzaquen, ambassador for the association, spoke to us about mental and physical health in men. This is a cause close to the association’s heart, which is reflected in a number of initiatives, including the famous Movember! The aim is to encourage everyone to grow a moustache during November in order to break down taboos surrounding these issues and raise awareness of them.

It was an inspiring message from the world champion kickboxer and Muay Thai fighter. As a patron of the Paris Basketball Foundation, Kellogg’s actively supports this wonderful initiative.