The French leader in breakfast cereals – with iconic brands such as Special K, Trésor, and Coco Pops – has joined the exciting adventure of Paris Basketball.
For several years, Kellogg’s has been committed to fighting food insecurity and promoting social inclusion through concrete actions. By partnering with Paris Basketball, Kellogg’s will invest in various programs aimed at youth, families, and the audience of our Parisian club.
Through the distribution of cereal bars, organizing breakfasts, and being present on t-shirts, Kellogg’s will support young participants in the club’s sports inclusion program, as well as in basketball camps, assisting them in their athletic practice and education.
Kellogg’s is also committed to raising awareness among young people about nutrition and the importance of breakfast. Workshops will be offered to connect learning basketball with the principles of a balanced diet.
Beyond the courts, Kellogg’s will invite children who cannot go on vacation to attend a Paris Basketball game and experience a behind-the-scenes tour of the adidas Arena, offering them a unique moment.
Kellogg’s will also be present on the LED displays in our arena and will have some surprises for our spectators throughout the season…
We are thrilled to announce this partnership!
