The pizza brand developed by Mister V and A&R Studios (Universal Music France) will be featured on the Paris Basketball jersey until the end of the 2023-2024 season.
Paris Basketball and Pizza Delamama are proud to present the partnership that will unite the club and the pizza brand. Pizza Delamama will be displayed on the back of the Betclic Elite jersey until the end of the 2023-2024 season.
“As President of Paris Basketball, I am delighted to welcome Pizza Delamama as a partner of Paris Basketball. This creative and unique collaboration is in line with the innovative development project of the club and the Paris Basketball brand.” David Kahn | Paris Basketball – President
On the strength of his commercial success, with almost 6 million pizzas sold since its launch in February 2022, top chef Kevino Delamama (Mister V) will share with Paris Basketball players and fans his legendary know-how, handed down from generation to generation, in the making of frozen pizzas. Mucho Delizioso!
“I’ve been following Paris Basketball and its development for several years now, and I’m happy to be able to bring Pizza Delamama to life in a sporting universe that’s close to my heart, and with a club that does things differently for basketball and pizza fans! But especially basketball !” Mister V
“This partnership is another brick in the construction of a strong and innovative image for Paris Basketball. YARD has been with the club since its inception, proposing a marketing approach that sticks to the aspirations of a new generation of basketball fans and sports culture.” Tom Brunet | YARD – General Manager
Developed by the Mister V team, A&R Studios, the YARD agency and Paris Basketball, this partnership is in line with Paris Basketball’s desire to build a disruptive approach to the development of its project and the promotion of basketball in Paris, France and Europe.
Welcome to Paris Kevino ! 🏀🍕@ParisBasketball est fier d'annoncer sa nouvelle collaboration avec Pizza Delamama, nouveau partenaire du club 🍕 ✒️ pic.twitter.com/vckCaR34AU
— Paris Basketball (@ParisBasketball) March 21, 2024
Leading internet culture entertainer, Pizza Delamama continues its foray into sports sponsorship after registering the Delamama stable with GP Explorer. A basketball fan and former player, Mister V has been following the development of the Parisian club since 2019, with a frequent presence at Paris Basketball games.
The club is thus proud to be a pioneer once again by collaborating with a personality like Mister V and his Pizza Delamama brand for a series of activations online and at the Adidas Arena.
“Ah Paris, I love this city, you know the one with the green river, it’s got pesto in it? Basketball is my favorite sport, I love Usain Bolt! Did I ever tell you about the pizzas? They’re round like the ball, it’s crazy, isn’t it?” Kevino Delamama | Pizza Delamama – President, Founder and Owner
