Paris Basketball launches “The Locker Room”, a permanent digital experience for fans

Paris Basketball unveils a new personalized fan experience initiative: The Locker Room. Powered by Avalanche, this online platform is designed to redefine the dynamic between fans, Paris Basketball and its partners by integrating collectibles and redeemable rewards into a unique digital experience.

Located at parisbasketball.playground.ooo, The Locker Room is online at Avalanche, and registration is already open. The collectible is free of charge.

What you need to know:

• The Locker Room is a web3 platform that supports fans and serves the future of collaboration by creating a new environment to host digital collectibles for Paris Basketball fans. Over time, each Locker Room will be personalized to the fan.
• The Locker Room will also enable members to acquire virtual creations and rewards as Paris Basketball wins.
• Registration for access to the Locker Room is now open. Until the end of the season, each fan’s locker room will evolve as the team evolves.
• The speed of Avalanche, the undisputed market leader, is behind this free version.
• The locker room is powered by Playground, a digital network that enables brands, artists and platforms to collaborate using collectibles and rewards.Registration for access to the locker room is open now, but also for the rest of the season. Paris Basketball’s victories and successes, such as participation in the EuroCup tournament or the Betclic Elite Playoffs, will directly update the Vestiaire experience. A video presenting the project is available below:

Découvrez le vestiaire du Paris Basketball 🇫🇷🏀

Une expérience numérique de collection et de fan construite sur @avax qui s'améliore à mesure que nous gagnons. Créez votre propre vestiaire GRATUITEMENT dès aujourd'hui sur https://t.co/9iWwTJGFrK.

Voici à quoi s’attendre👇 pic.twitter.com/gKaJV2TeyW

— Paris Basketball (@ParisBasketball) September 27, 2023

“As Paris Basketball builds its future, we’re leveraging Web3 with Avalanche to provide our fans with evolving, living assets. Your Locker Room is more than a collectible, it’s a way for fans to ‘win’ alongside Paris Basketball this year,” said David Kahn, co-owner and president of Paris Basketball.

“This approach offers brands a gateway to interact with the Paris Basketball community in a new digital arena,” says Alex Requena.

The Locker Room aims to create a lively, personalized experience for fan interaction. Paris Basketball fans can now acquire collectibles, redeem rewards and collaborate directly with the team and its official partners.